Mood Contagion

Beschrijving
Voorwoord

Inhoudsopgave

	Introduction – Emotion Viruses in the 21st Century
1	Isolated Individuals, Gregariousness and Bonding
2	Small Groups, Conformity and Team Spirit
3	Performance Audiences, Synchronicity and Enthusiasm
4	Social Movements, Unease and New Initiatives
5	Formal Organizations, Hi-Tech and Employee Morale
6	Social Networks, Information Campaigns and Shifting Norms
7	Mass Media, Audience Scares and Hypes
8	Product Markets, Rumours and Buzz
9	Public Opinion, Long-Term Mood Waves and the ‘Zeitgeist’
	Epilogue: The Future, with Ongoing ‘Sentiment Analysis’
	Glossary
	About the Author
Literatuur
Afbeeldingen
Index

Beschrijving

Over the past century, the twin fields of mass psychology and collective behaviour socioogy have shared a rather marginal and episodic existence. They used to focus on crowd events and social movements, but they seem to have lost ground. The author gives them new relevance and topicality by re-connecting them with some of the very latest findings from biology (social genes), neurology (mirror neurons), and social science (reproducing memes).

Through ten ever widening concentric circles, he takes us on a fascinating journey, from gregarious individuals to small groups, performance audiences and social movements, organizational culture and social networks, mass media and product markets, public opinion, and finally contemporary internet research.
He notes that both managers and policymakers are increasingly surprised by mental earthquakes and tsunamis suddenly rippling around the globe within mere minutes.

Doelgroep

This book is aimed at students and academics in the fields of (mass) psychology, (mass) media and (behavioural) sociology.

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